Centered on a holistic wellness brand inspired by the word Pesce (Italian for fish), a visual identity was created that represents balance, fluidity, and personal growth. Drawing from ocean life and coral forms, the logo and organic elements reflect a calm, renewal-focused approach to supporting women’s well-being, reinforced by a soft gradient palette.

The full business suite—including letterhead, business cards, and envelopes—maintains a refined, cohesive identity. Clean typography and structured layouts ensure clarity and professionalism, while subtle wave and coral motifs introduce movement and personality, tying each piece back to the brand’s wellness-driven concept.

An 8-page brochure expands the brand story, showcasing services such as nutrition, fitness, and mindfulness through thoughtful layout, lifestyle imagery, and strategic use of whitespace to engage a modern, busy audience. Extending beyond print, a swimsuit mockup brings the brand into a lifestyle context, using minimal placement of the wordmark and logo to create a subtle, elevated expression.